Dr. P. Narayana Reddy, Director, Dr.YSR NITHM was serving at School of Management Studies, CBIT as professor and Head for 15 years. Prior to that he worked as Reader in Commerce in the faculty of Commerce and Management, Goa University for about 9 years. He graduated from Sri. Venkateswara University Tirupati in 1977 and did his Masters in Commerce in 1979.He was conferred Doctor of Philosophy in Marketing Management in 1986 by Sri. Krishnadevaraya University, Anantapur. As an academician, he has published 10 books including Marketing Research (Excel publications, New Delhi), Entrepreneurship Text and Cases (Cengage Learning, New Delhi), Research Methodology and Statistical Tools (Excel publications, New Delhi). He has more than 45 Research papers and 55 popular articles to his credit. He completed 4 research projects sponsored by UGC and ICSSR New Delhi. He guided 6 Ph.Ds students and 7 M. Phil students and 9 more students are pursuing their research on various current topics leading to Ph.Ds. He was the organizing committee member appointed by the Ministry of culture and Youth affairs, Govt. of India to celebrate Republic fifty. He attended more than 25 National and International seminars and symposiums and presented papers related to the Education, General Management, and entrepreneurship. He also chaired more than 15 Technical sessions in seminars organized by various Universities and Institutions. Presently, he is Executive Committee member, Association of Indian Management Schools. He is editing a quarterly Journal EB Journal of management and Research.